At FrontRace, we understand that the key to business success often lies in the smallest details. FrontRace was born out of our founder’s extensive experience and deep understanding of the critical role micro-interactions play in business success.
Jeff D. Rubenstein, Esq. has dedicated his career to developing innovative solutions that address complex challenges. He began to focus on how to improve operational efficiencies in the emerging post-COVID work environments.
Jeffrey is uniquely positioned to take-on this challenge because of his unique experience and skill-set:
Successful Entrepreneur
(Founder of three companies with 3 successful exits)
Licensed Attorney
(State of Florida)
Public Safety Officer
(Highland Beach Police Department)
Technology Executive
(CEO & Board Member for several technology companies)
Recognizing that traditional customer relationship management (CRM) and operational systems fail to capture the nuances of the many activities that occur each day in every business, Jeff envisioned a solution that would fill this gap.
Our journey began when Jeff started routinely measuring the activities of customer-facing team members at his previous companies. By analyzing this activity data, he discovered patterns of behavior that lead to higher productivity, better ROI, and overall success. This was especially critical as working from home became increasingly common and daily team communication reduced.
These insights inspired the creation of FrontRace and its innovative Activity Intelligence Management (AIM) solution. FrontRace enables organizations to capture and analyze daily activities from their existing tools—calls, emails, text messages, meetings, video conferences, and more—to identify success patterns and best practices. In today’s evolving work environment, this tool has become essential.
